Mattel

Responsible for taking on the biggest franchises and licenses, Mattel is the American powerhouse-hold name to all toy collectors. Founded in 1945 in California, they have created and manufactured virtually every type of toy there is. Known most notably for Barbie and Hot Wheels until the early 1980's, Mattel has increased their action figure related properties ever since. Mattel manufactured their first action figure line, He-Man Masters of the Universe Figures, in 1982. By the year 1985, MOTU brought in $400 million in sales!

Here you will find action figures made by Mattel and companies purchased by Mattel, like ArcoToys.
    Mattel items in this section include:
  • Disney Properties like Aladdin, Hercules, Lion King, Toy Story
  • WWE Wrestling Elites, Basics, and Retros
  • Batman and DC related Figures
  • Nickelodeon Figures (1997-2001)

Produced figures 1982-Present

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American Gladiators

Figure made in 1991 base off the hit TV show American Gladiators...

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Attack of the Killer Tomatoes

1991...

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Batman

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Battlestar Galactica

Original Television Series released in 1978. There were 2 Series released.. 2 series being the Rarer.. there was also 2 or 12" action Figures and a Vehicle....

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Captain Power

A gimmicky line of figures, but certainly unique: Captain Powers 1987 assortment was created to pick up on signals when you watched this show on TV. The creators of the line were smart and dist...

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Clash of the Titans

Made in 1980 based on a movie, this is one of the earliest Mattel action figure series....

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Computer Warriors

Normal every day objects turn into vehicles and sets!...

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DC Comics Multiverse (3.75 Inch)

Starting in the Spring of 2014, this line of figures is 3.75-4" tall and includes heroes and villains from the DC Multiverse!...

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DC Comics Multiverse 6 Inch

The line that was supposed to directly compete with Marvel's Legends line for the action figure collector's dollar. Meet the DC Multiverse dwellers in 6 inch form. This line included many first time f...

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DC Justice League

Section Incomplete...

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DC Justice League (2002-2006)

Hasbro and DC would part ways around 2002, and that year Mattel would begin its offerings of the popular superheroes. One of the first DC lines by Mattel was Justice League. ...

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DC Super Powers (30th Anniversary)

2014...

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DC Superheros

Mattel started by doing just Batman and Superman series but in 2008 they will start with a new DC universe series which will include everyone from DC....

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DC Total Heroes

6" line by Mattel beginning in 2014. ...

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DC Universe Classics

Mattel produced figures of much the entire DC universe. This is very much like Marvel Legends but with DC Characters...

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Demolition Man

1993 Sylvester Stallone Movie Demolition Man made into figures...

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Disney Fully Poseable 5" Figures (1989-1990)

Released under Arco Toys and Mattel, this is a line of fully poseable Disney characters in the 5" scale. ...

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Disney Pixar's A Bugs Life

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Disney's Aladdin

Based on the 1992 box office hit, there were 4-5" Figures as well as a 2" line complete with box sets, plush, and other items....

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Disney's Hercules

From 1997. Included smaller posed figurines as well as regular action figures and play sets....

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Disney's Hunchback of Notre Dame

Included 5" scale figures and posed figurines as well as playsets....

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Disney's Pocahontas

Included 6 regular figures, playsets, and mini figures. Produced by ArcoToys, a Mattel Company....

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Disney's Tarzan

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Disney's The Lion King

1994-1995, shortlived action and posed figure line based on the incredibly successful animated film....

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Flash Gordon

Figures based off of the cartoon series....

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Flintstones

Figures made based off of the Flinstones....

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Ghostbusters

Starting in 2009 as a dedicated 25th Anniversary celebration, The Ghostbusters line by Mattel kicked off with three figure releases exclusive to Matty Collector. (Please click "Printer Friendly Checkl...

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He-Man Masters of the Universe (1982-1988)

The original He-Man line that was the 80's most popular toy line....

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He-Man Masters of the Universe (2002-2005)

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He-Man Masters of the Universe Princess Power (1984)

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Hook

Mattel released a line of Hook toys in 1991 which included action figures and child-themed accessories based on Captain Hook, Peter Pan, and the Lost Boys. The first series of items had a widespread r...

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Hot Wheels

Collectible cars....

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Jurassic Park: Jurassic World

Assortments of Jurassic Park's Jurassic World began in 2018...

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Jurassic Park: Jurassic World Legacy Collection

Jurassic Park's Jurassic World Legacy Collection was exclusive to Target in 2018. In 2019, they would be marked on clearance to make room for other toys. ...

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King Arthur & The Knights of Justice

King Arthur and The Knights of Justice (1992) was a line of figures by Mattel based on the kid's animated action show loosely based on the legend of King Arthur. A Super Nintendo Video Game was...

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Last Action Hero

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Marvel

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Masters of the Universe Classics

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Masters of the Universe Origins

A throwback to vintage He-Man figures with modern figures of original characters. At launch the line was exclusive to Wal-Mart....

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Mighty Ducks

1996.
Possible series:
Regular Assortment (3-4 figures?)
Regular Assortment Style Carding with "New! Extreme Battle Ducks!" on top left of carding
Hockey Superstars
Spy Squad...

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Movie Masters (2009-2013)

Mattel's Movie Masters line included many of the film franchises and licenses that Mattel worked with, including Avatar, Batman, The Green Lantern, and Superman....

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Naruto

Mattel has released several toys based off the hit anime and manga series Naruto, Naruto Shippuden and Boruto: Naruto Next Generations...

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NBA Court Collection

Picking up where Starting Lineup figures lacked at the end of the 90's. Hoping to separate themselves from Kenner, they would label the figures as ultra detailed. ...

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NBA Jams 3" Figures

1998...

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Nickelodeon AAAHH!!! Real Monsters

(1995) was a line by Mattel released in conjunction with Mattels partnership with Nickelodeon. The deal saw Nick Toons in figure form from 1995 until 2001.

This line of Real Monsters fig...

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Nickelodeon Catdog

In 1999, Mattel released a limited series of Catdog figures on blister cards. Bora Bora Beach Blast, Pool Party Paradise, and Surf and Turf with the Greaser Dogs were included in this limited assortme...

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Nickelodeon Jimmy Neutron

It appears that Rocket Power and Jimmy Neutron were the final 2 lines under the licensing agreement with Mattel and Viacom's Nickelodeon, ending in 2001. ...

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Nickelodeon Rocket Power

Released in 2001, this short run of Rocket Power Rev-Up Figures by Mattel were based on the x-treme kids animated show. Rocket Power Figures suggested retail price was $2.99 (according to a KB Toys st...

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Nickelodeon Rugrats

In the mid-1990's Mattel acquired the license to produce Nickelodeon Toys and Figures. Rugrats figures and toys began production in 1997 and its packaging featured a Mattel branded logo on the back of...

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Over The Moon

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Secret Wars

The Secret Wars line is actually one of the first mainstream Marvel figure line. The figures are smaller than later figures, and not as detailed since they are older. The series did contain a wide ass...

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Street Sharks

Street Sharks was an animated television series about crime-fighting half-man/half-sharks similar to the Teenage Mutant Ninja Turtles. It was produced by DIC Entertainment from 1994 to 1995. Later the...

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Superman

Action figures based on the Superman series....

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The Ren & Stimpy Show

1993, By ArcoToys - a Mattel Company...

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The Simpsons

Based from popular TV cartoon show it was produced only in 1990...

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Toy Story

Since Mattel took over the license from Thinkway Toys after the release of the first film, these toys continue to be a hit with today's children and parents....

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Voltron

Figures based off of the cartoon show that ran from 1984-1986...

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Where's Waldo?

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WWE 12-Inch

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WWE 2-Packs (Basic Style)

WWE Mattel Basic 2 Packs (2010-Present) includes (you guessed it!) basic style two packs of WWE wrestling characters. Originally starting with only modern day (at the time) characters, sets cam...

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WWE 2-Packs (Elite Style)

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WWE 3 Packs (Basic Style)

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WWE Basic Exclusives

Online or Retail exclusives including singles, two packs and box sets...

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WWE Basic PPV Series

Including Wrestlemania and Royal Rumble Heritage, as well as other PPV Series....

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WWE Basic Series

WWE Basic Series by Mattel (2010-Present) includes retail mass releases of wrestling figures with less articulation than Elite figures. The suggested retail price at launch was $9.99 in the Uni...

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WWE Create A Superstar Line

Create A Superstar Line by Mattel is a line capturing the fun of WWE and interchangeable body parts!...

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WWE Elite Exclusives

Exclusive to retailers and e-retailers such as Target, Toys R Us, Wal-Mart, Amazon, Ringside Collectibles, and others....

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WWE Elite Legends and Defining Moments

Mattel took over the license to produce WWE action figures in January 2010, ending Jakks Pacific’s 14 year run as the creator and distributor of WWE Toys. One of the more successful lines Jakks prod...

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WWE Elite Ruthless Aggression (2022)

Announced in 2021, Mattel would begin a Ruthless Aggression inspired line based on characters who were popular in that time frame (2002-2007). Exclusive to Walmart!...

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WWE Elite Series

Mattel WWE Elite Figures pick up where Jakks Deluxe Aggression figures left off in terms of play-ability. Starting in 2010 after the demise of the Jakks-WWE relationship, the Elite figures asso...

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WWE Masters of the Universe and Superstars (2021)

Figures of WWE superstars styled after the He-Man Masters of the Universe line. Each figure comes with a mini-comic. This is the second Mattel WWE crossover coming after the WWE Ghostbusters figures....

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WWE Retro Series

In 2016 Mattel's designers looked back to the past with these Retro Series exclusive figures! Series 1 and 2 were exclusive to Wal-Mart stores, but since can be found virtually everywhere at retail. T...

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WWE Rings and Play Sets

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WWE Rumblers

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WWE Sound Slammers

Figures that make punching and kicking sounds when arms or legs are moved. Each superstar also says signature phrases....

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WWE Tough Talkers

Talking figures....

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WWE Ultimate Edition

2019 saw the release of the Ultimate Edition line of advanced articulation elites from Mattel.
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