Toy Biz

Toy Biz was most popular for creating the seemingly limitless roster of Marvel Comic Book characters, though its Batman line of figures predates the Marvel assortments. Toy Biz was synonymous with these figures, though they did branch out with other lines like Hercules, Xena the Warrior Princess, and Pro Wrestling's WCW (1999-2001) and TNA (2005-2007) series.

In 2005 the line would no longer operate as Toy Biz, changing its operating name to Marvel Toys. Unfortunately for the company, in 2006 the company would lose the license to Marvel properties altogether. At that point, they tried to switch gears focusing on Legendary Comic Book Heroes, a line that focused on other properties outside of the Marvel and DC Universes. The Comic Book Heroes and TNA Impact Wrestling lines were not enough to keep the company afloat. By April 2008, the company's website was offline and no other products would make it to toy shelves.

Please note: Much of our information including descriptions and some pictures from the Toy Biz section related to comic book superhero figures was provided and sourced from MarvelToys.net. We have reached out to the creator to try and help to have their old site up and running but we have not received any contact

Produced figures 1990-2007

Lines

Alpha Flight

Three sets of two packs were produced in 1999 based on Alpha Flight. These were Canadian Superheroes that appeared in Marvel Comics!...

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Celebrity Deathmatch (Cancelled - Unreleased)

MTVs hit show Celebrity Deathmatch, would almost be produced by Toy Biz in 1999. Shown on display at Toy Fair 1999. Many famous celebrities were in the process of being signed but the line died befor...

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DC Super Heroes

At a strange point in action figure history you could find Toy Biz in charge of both Marvel & DC Superhero figures. That time? 1989, and into the early 90s. Toy Biz would continue making Marvel, but D...

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Fantastic Four

The Fantastic Four line would be released at the same time as the Iron Man line and there would be several similarities between the lines. Both lines have 4 series (Iron Man had a 5th but it was cance...

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Ghost Rider

Ghost Rider series similar to the Generation X and X-Men 2099 series in that it only lasted for 2 lines. It did offer a bunch of new characters, most notably is Ghost Rider. ...

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Hercules - The Legendary Journey

Popular TV series in the mid 1990's that saw a limited run of 5" action figures in 1995 and 1996! Additional 6 Inch Monsters and Ten Inch Hercules figures were produced!...

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Incredible Hulk (1996)

Incredible Hulk was late to get its own action figure line, in comparison to X-Men and Spider-Man. But once the ball got rolling, it may have been clear why. Incredible Hulk's roster of villains and g...

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Incredible Hulk (2002 Film)

Based on Hulk: The Motion Picture. You won't find Edward Norton in this section!...

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Iron Man

The Iron Man series would contain a few new characters, the most notable one being Iron Man. The series is kind of like the later Spider-Man series in that each lineup would have at least one Iron Man...

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Legendary Comic Book Heroes

2007 would be a transitonal year that Marvel Toys (Toy Biz) would not survive. Legendary Comic Book Heroes was the final attempt for Marvel Toys to save their brand. Ironically, it would not contain M...

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Lord of The Rings

Figures based on the Lord of the Rings trilogy of movies from 2001-2006....

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Marvel (1991-2000) Miscellaneous Series and Sets

In this section you can find all of Marvel's miscellaneous series by Toy Biz, including Spider-Man and X-Men series and box sets....

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Marvel Amazing Heroes (1997)

Marvels Amazing Heroes was a set of re-releases, repackaged on different carding.

Assortment #48900
Human Torch
Sabretooth
Weapon X Wolverine
Apocalypse
Bisho...

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Marvel Avengers (1996)

The Avengers line (1996-1997) offered many new figures to the Marvel figure lines. Fans had been waiting for a series like this for awhile, as many Avengers were issued in various other lines. ...

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Marvel Hall of Fame (1996)

Marvel Hall of Fame (1996-1998) series was only available at Puzzle Zoo. Later, at KB Toys for closeout sales. It is very similar to the Marvel Universe line in that it contains lots of rerelea...

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Marvel Legends (2002)

Ah, the Marvel Legends series. This line is claimed by many to be the best figure series of any action figure. This series is not only great due to its detailed sculpts, but in the figures articulatio...

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Marvel Legends Box Sets

Marvel Comics Figures...

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Marvel Super Heroes (1990)

Marvel Super Heroes was 5 series long and ran from 1990-1993!...

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Marvel Universe (1996)

The Marvel Universe line was only released at KB Toys and featured many figures from various other marvel lines. There were no new figures in the line, just rereleases. This was nice because it offere...

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Marvel Universe 10 Inch Series

Exclusive to KB Toys, Toy Biz Marvel Universe 10" figures would be available from 1997 until at least 2000. Usually released as cases of 3 to 4 figures, featuring the most popular (usually) characters...

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NASCAR Superstars of Racing

(1997-1998) Featuring the Superstars of Racing, NASCAR figures by Toy Biz! This would span for about as long as the mainstream popularity of Nascar. ...

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Silver Surfer (1997)

"As a defender of the universe, the Silver Surfer has encountered some of the strangest beings in the cosmos. Now collectors can soar the spaceways with Silver Surfer and his cosmic allies and protect...

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Spider-Man (Animated Spider Man) (1994-2001)

Spider-Man is Toybiz's second biggest line, only slightly smaller than the X-Men line. This series would feature many new heroes and villains, most notably is Spider-man, who would get tons of figures...

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Spider-Man (Spider Man) Classics (2000)

This was the introduction of the new, more contemporary action figure that left behind the 5 to 6 points of articulation that action figures had been known to have. Also known as the beginning of the ...

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Spider-Man (The Amazing Spider-Man) (2006)

Final releases prior to Toy Biz losing the license to Hasbro...

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Spider-Man Movie Series (Spider Man) (2002)

Three series were made in 2002 for the first Spider-Man movie. Four series were made in 2004. Following, Hasbro took over the line and movie license after Toy Biz demise. ...

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The Bots Master Animated Series

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TNA iMPACT Total Nonstop Action Wrestling

In the late 1990's, wrestling’s best were featured in the WCW assortments by Toy Biz. This would come to an end when WCW was purchased by WWF in 2001, but only four years later wrestling's second mo...

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Venom (1996-1997)

The Venom series of figures were a spin-off of the Spider-Man toyline And featured no Spider-Men at all. They both seem to be aimed more at collectors than anyone else and feature figures of character...

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Video Game Superstars

In the late nineties Toy Biz expanded its licenses to included an array of videogame hits. They were the first company to create a dedicated video game line. A breakdown of video game series made by y...

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World Championship Wrestling (WCW) (1999-2002)

In 1999, World Championship Wrestling would get figures made by Marvel Superhero producer Toy Biz!

Editor's note: Information in this section was complied with heavy research by Jack Slime. ...

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World Championship Wrestling WCW

The WCW line was released in the spring of 1999. "World Championship Wrestling, a Time Warner Company, and Leisure Concepts, Inc., the licensing division of 4 Kids Entertainment, Inc., have entered in...

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X-Men (1991-1994) The Uncanny X-Men Series

The Uncanny X-Men Series by Toy Biz was developed in 1991 and ran until 1994, ending with series six. The line featured paint variants and some minor carding variants, making finding them all a challe...

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X-Men (1992) X-Force

(1992-1995). The Secondary line to X-Men including the lesser known characters and villains in unusual (but usual to the 90s) attires and in retrospect were accessory-driven toys. ...

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X-Men (1994-2001) Miscellaneous X-Men Assortments

Based off the comic book, this line was created and lasted for several series. Toybiz did their best to include every character.

Series breakdown:
X-Men Uncanny X-Men Series 1-6 and Repa...

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X-Men (1996) Generation X

Another X-Men offshoot, this line would only last two series. It would produce alot of new figures as well as a much needed remake or two. This entire line would all come with a figure stand, which wa...

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X-Men (1997) X-Men Vs Street Fighter

This Video Game series had many figures from various video games. They also had several series that contained Marvel characters such as the Marvel vs. Capcom series and X-Men vs. Street Fighter series...

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X-Men (2000) X-Men Movie Series

Based upon the X-Men films beginning in the year 2000, line included singles, two-packs and box sets in 6" scale. Plush, box sets, playsets, and other items were also released. Check below for assortm...

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X-Men (2001) Evolutions

This X-Men line is a lot different than the other X-Men lines that have been produced. The figures themselves are to a larger scale and are done to resemble their animated forms from the animated seri...

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X-Men (2004-2006)

Only a small handful of X-Men inspired assortments would be produced by Toy Biz during the Marvel Legends run. Toy Biz would continue producing Marvel Legends until its license to create new Marvel fi...

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Xena

Toy Biz Xena Warrior Princess line ran from 1998-1999, with three series produced. This line is based off of the very popular TV show in the 1990's!...

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