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WWE Elite Legends > Mattel

Mattel took over the license to produce WWE action figures in January 2010, ending Jakks Pacific’s 14 year run as the creator and distributor of WWE Toys. One of the more successful lines Jakks produced were the Classic Superstars line, which had seen a large portion of wrestling’s stars from the 70s, 80s, and 90s. Hoping to pick up where the Classic Superstar line had left off, Mattel tried to start hot with collectors. How would they entice collectors to make the jump from their large Classic Superstars collections into collecting a completely new line of Legends figures? Their answer was the WWE Legends Line (2010-2011) in Elite figure form.

Designers at Mattel took a different approach. Obviously, the figures. They were released in Elite style, which meant extra articulation, better scaling, and better detail. Instead of re-releasing Legends in attires that had been made in the CS assortments, Mattel found a different way with their Legends figures. Legends Series 1 included Animal and Hawk in their NWA attires, Dusty Rhodes in the WWF polka dots, Slaughter in his AWA attire, Steve Austin with cloth shirt & vest, and Ricky Steamboat. This was a great strategy, with the exception of Dusty Rhodes, these attires hadn’t been effectively done by Jakks.

More exclusives would follow, but first at Toys R Us, where they had their own line of Legends 2 Packs. The Bushwhackers, Iron Sheik & Nikolai Volkoff, Bob Orton & Roddy Piper were included in the first series. For whatever reason, these were not a hit and were quickly on clearance. A cancelled series 2 was planned to include The Rockers, and The Von Erich’s, but low sales halted those plans. While some collectors were thrilled with the new selection, collectors were burnt out and did not want to invest in buying a new style of figures when the previous line had been so encompassing.

The line began to lose steam. Series 6 was the final series produced. It included Eddie Guerrero, 2 versions of Kerry Von Erich, Kevin Von Erich, and The Ultimate Warrior.

Series 7 of the Legends line was cancelled. It was going to include Andre the Giant, Diamond Dallas Page, Magnum TA, Arn Anderson, and Steve Austin. Not long after the line was cancelled, a poll was offered to collectors to see which figures they would like in Matty Collector’s Exclusive Shop. Exclusive to, these figures were released from November 2011 to September 2012. Included were Andre the Giant, Diamond Dallas Page, The Rockers, Arn Anderson, Tully Blanchard, and King Kong Bundy. This would end the Legends line of figures, however classic legends style figures would still be available to collectors throughout the main Elite line.

Following the demise of the Legends line, the demand increased and figures sold for double-triple their retail prices. With demand high once again, Mattel began to distribute Legends figures in normal Elite series as "Flashbacks," beginning in 2012 with Kane and Papa Shango in Elite Series 12. The line is going to return in mid 2020.

Series - Printer Friendly Checklist

= Completed Series

Legends 2-Packs Series 1 ( 17 images) - Released: 2010
- Series Included: The Bushwhackers, Iron Sheik and Nikolai Volkoff, Bob Orton and Roddy Piper. The Legends 2 Packs Series was exclusive to Toys R Us but was clearanced out due to very low sales.
Legends 2-Packs Series 2 (Cancelled - Unreleased) ( 11 images) - Released: 2010
- Series Included: The Von Erichs and The Rockers. This set was cancelled due to low sales of 2 Packs series 1.

Legends Hall of Fame Series 1 ( 16 images) - Released: 2010
- Series Included: Dusty Rhodes, Jimmy Snuka, Ricky Steamboat, Steve Austin, Terry Funk, and Sgt Saughter. This was a one-off series that was basically Legends Series 1 that most collectors found at K-Mart.

Mattyshop Legends Exclusives ( 16 images) - Released: 2011
- A poll was offered to collectors to see which figures they would like in Matty exclusive form. Exclusive to, these figures were released from November 2011 to September 2012. This was an attempt to pick up where the official Elite Legends series left off.

Ringside Collectables Exclusive ( 0 images) - Released: 2011
- For Ringside Exclusives go to click any of this text to get to WWE Exclusives under the Mattel Line

WWE Elite Defining Moments Series 1 ( 10 images) - Released: 2010
- Late 2010: Macho Man Randy Savage & Shawn Michaels
WWE Elite Defining Moments Series 2 ( 13 images) - Released: 2011
- March 2011: Ultimate Warrior and The Rock
WWE Elite Defining Moments Series 3 ( 3 images) - Released: 2011
- March 2011: Triple H and Ricky "The Dragon" Steamboat
WWE Elite Defining Moments Series 4 ( 13 images) - Released: 2011
- May 2011: Stone Cold Steve Austin and Undertaker
WWE Elite Defining Moments Series 5 ( 19 images) - Released: 2011
- September 2011: Bret Hart and John Cena

WWE Legends Series 01 ( 58 images) - Released: 2010
- Road Warrior Animal, Road Warrior Hawk, Dusty Rhodes, Ricky Steamboat, Sgt Slaughter, Steve Austin
WWE Legends Series 02 ( 79 images) - Released: 2010
- Iron Sheik, Jake Roberts, Jimmy Snuka, Kamala, Rick Rude, Terry Funk
WWE Legends Series 03 ( 85 images) - Released: 2010
- Brian Pillman, British Bulldog, Hacksaw Jim Duggan, Mr Perfect, The Rock, Vader
WWE Legends Series 04 ( 58 images) - Released: 2011
- Ax, Smash, Ultimate Warrior, George The Animal Steele, Hillbilly Jim, Paul Orndorff
WWE Legends Series 05 ( 52 images) - Released: 2011
- Akeem, Bam Bam Bigelow, Macho Man Randy Savage, Rick Martel
WWE Legends Series 06 ( 57 images) - Released: 2011
- Eddie Guerrero, Kerry Von Erich, Kevin Von Erich, Texas Tornado, Ultimate Warrior
WWE Legends Series 07 (Cancelled - Unreleased) ( 0 images) - Released: 2011
- Cancelled. Andre the Giant and DDP were released as a Matty Exclusive, Magnum TA was released in the Lost Legends Series. The Legends line would be defunct as its own assortment until 2020, when brought back as a Target exclusive. The numbering would begin with that series as Series 7, but would not include the figures originally scheduled in the first series 7.

WWE Legends Series 07 (Return to Target) ( 6 images) - Released: 2020
- The Legends line is going to return in mid 2020. It will feature 4 figures per wave and they are exclusive to Target.
Bobby Heenan, Greg Valentine, Razor Ramon, Sting
WWE Legends Series 08 (Target Exclusive) ( 41 images) - Released: 2020
- This Elite Collection action figure features one of WWE's biggest legends and is approximately 6-in/15.24-cm. Figures have deluxe articulation for multiple ways to pose and play, True FX enhanced facial detailing for life-like authenticity, (soft) WWE ring gear and iconic accessories—all with amazing detail capturing the Superstar's unique personality. Exclusive to Target. ||

Ultimate Warrior: Dressed in his post - Hall of Fame Attire as seen on Monday Night Raw, April 7, 2014; following WrestleMania 30 in New Orleans, Louisiana. Here, he roared his final unearthly promo that captivated everyone’s eyes, ears, and hearts.
WWE Legends Series 09 (Target Exclusive) ( 16 images) - Released: 2021
- Two versions of the Million Dollar Man, Nikolai Volkoff, Tatanka, and The Undertaker were included in Legends Series 9, also exclusive to Target!
WWE Legends Series 10 (Target Exclusive) ( 9 images) - Released: 2021
- Big Van Vader (WCW Attire), Brutus Beefcake (With two versions), Diamond Dallas Page (DDP - 2002 era), and John Cena (2002 Era) were included in the 10th wave of WWE Legends, exclusive to Target.
Vader and John Cena would reach retail first, and eventually be part of clearance sales to make extra peg space for other WWE assortments.
WWE Legends Series 11 (Target Exclusive) ( 14 images) - Released: 2021
- Mattel's WWE Elite Legends Series 11 consisted of Bam Bam Bigelow, Big John Studd, Macho Man Randy Savage (With chase), and Scott Hall!
WWE Legends Series 12 (Target Exclusive) ( 30 images) - Released: 2021
- Mattel's WWE Legends series 12 is planned for an October 2021 release, with Junk Yard Dog (red, and blue chase variant), Kevin Nash, Billy Gunn, and Rowdy Roddy Piper!