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GIJoe 12 Inch 1964-1977
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GIJoe 12 Inch 1964-1977 > Hasbro

The first Joes were twelve-inch figures that capitalized on their similarity to the similar Barbie toys for girls, but marketed itself toward boys. A wide variety of military-themed Joe figures were released, all identified as "G. I. Joe." Following the Vietnam War, the focus moved away from the military to outdoor adventure and exploration. The 12" Joes were cancelled in 1977 in response to the oil crisis.

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