Toy Biz was most popular for creating the seemingly limitless roster of Marvel Comic Book characters, though its Batman line of figures predates the Marvel assortments. Toy Biz was synonymous with these figures, though they did branch out with other lines like Hercules, Xena the Warrior Princess, and Pro Wrestling's WCW (1999-2001) and TNA (2005-2007) series.
In 2005 the line would no longer operate as Toy Biz, changing its operating name to Marvel Toys. Unfortunately for the company, in 2006 the company would lose the license to Marvel properties altogether. At that point, they tried to switch gears focusing on Legendary Comic Book Heroes, a line that focused on other properties outside of the Marvel and DC Universes. The Comic Book Heroes and TNA Impact Wrestling lines were not enough to keep the company afloat. By April 2008, the company's website was offline and no other products would make it to toy shelves.
Please note: Much of our information including descriptions and some pictures from the Toy Biz section related to comic book superhero figures was provided and sourced from MarvelToys.net. We have reached out to the creator to try and help to have their old site up and running but we have not received any contact
1988 - 2007