Justoys, formerly Cumberland Toys, was the infamous producer of bendable figures around the 5" scale known as Bend-Ems. Justoys rarely produced figures outside of anything bendable. Their first lines of toys were called Twistables, which later became Bend-Ems.
A comparison with the now gigantic toy producer Funko is appropriate. Funko, under the 'Pop Vinyl' umbrella, uses the same mold of figure more or less to keep consistency across all properties. Justoys and Funko both secured many franchises and licenses to release affordable figures to the public.
Not much information is known about the fold of Justoys. It appears that they faded out after their run with the WWF license, which ran until about 2001.
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