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About JusToys

Justoys, formerly Cumberland Toys, was the infamous producer of bendable figures around the 5" scale known as Bend-Ems. Justoys rarely produced figures outside of anything bendable. Their first lines of toys were called Twistables, which later became Bend-Ems.

A comparison with the now gigantic toy producer Funko is appropriate. Funko, under the 'Pop Vinyl' umbrella, uses the same mold of figure more or less to keep consistency across all properties. Justoys and Funko both secured many franchises and licenses to release affordable figures to the public.

Not much information is known about the fold of Justoys. It appears that they faded out after their run with the WWF license, which ran until about 2001.

Produced figures 0

Lines

Adventures of Rocky and Bullwinkle
Battletoads
Disney Bend-Ems
Free Willy
Hanna-Barbera
Harry and the Hendersons
Jim Henson's Muppets
Lamb Chop and Friends
Land of the Lost
Lassie
Marvel Bend-Ems
NFL Bend-Ems
Pagemaster Bend-Ems (1994 Film)
Pink Panther
Shining Time Station
Star Wars
Tiny Toon Adventures
Trolls Bend-Ems
Universal Monsters
Wind-Ems
World Championship Wrestling (WCW)
World Wrestling Federation (WWF Bend-Ems)
World Wrestling Federation (WWF Micro Bend-Ems)
Youngblood
Zen Intergalactic Ninja


Contributors

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