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About Just Toys

Just Toys (Also known as Justoys), formerly Cumberland Toys, was the infamous producer of bendable figures around the 5" scale known as Bend-Ems. Justoys rarely produced figures outside of anything bendable. Their first lines of toys were called Twistables, which later became Bend-Ems.

Different licenses to be made in Twistables form, the early Bend-Em predecessor:
Marvel Super Heroes, WCW, Tom & Jerry, Duck Tales, Little Mermaid, Rescuers from Down Under

Not much information is known about the fold of Justoys. It appears that they faded out after their run with the WWF license, which ran until about 2001. However, a Bend-Ems line of Mighty Beanz was released in 2004 under the name Just Products. Unlike Justoys, which was headquartered in New York, Just Products was based out of Hawaii.

A comparison with the now gigantic toy producer Funko is appropriate. Funko, under the Pop Vinyl umbrella, uses the same mold of figure more or less to keep consistency across all properties. Justoys and Funko both secured many franchises and licenses to release affordable figures to the public.



Produced figures 1988-2001

Lines

Adventures of Rocky and Bullwinkle
Animaniacs
Battletoads
Disney Bend-Ems
Disney Toys
Free Willy
Hanna-Barbera
Harry and the Hendersons
Jim Henson's Muppets
Lamb Chop and Friends
Land of the Lost
Lassie
Marsupilami
Marvel Bend-Ems
NFL Bend-Ems
Pagemaster Bend-Ems (1994 Film)
Pink Panther
Pirates of the 7 Seas
Shining Time Station
Star Wars
Thumbelina
Tiny Toon Adventures
Trolls Bend-Ems
Universal Monsters
We're Back: A Dinosaur's Story
Wind-Ems
Wizard of Oz
World Championship Wrestling (WCW)
World Wrestling Federation (WWF Bend-Ems)
World Wrestling Federation (WWF Micro Bend-Ems)
Youngblood
Zen Intergalactic Ninja


Contributors

Jacktopher , FC Bot ,